Kaplan represents a significant force in the modern educational landscape, operating as a subsidiary of the global education company Graham Holdings. For decades, the name has been synonymous with test preparation, tutoring services, and a data-driven approach to helping students achieve their academic goals. Understanding what Kaplan is requires looking at its evolution from a small test prep company into a comprehensive education technology and services provider.
The Origins and Evolution of the Kaplan Brand
The story begins in 1938 when Stanley Kaplan founded the company in the basement of his parents' Brooklyn home. Initially focused on helping students prepare for the New York State Regents Exams, the business grew steadily by口碑. The pivotal moment arrived in 1981 when The Washington Post Company, later part of Graham Holdings, acquired Kaplan. This infusion of resources allowed the organization to scale its operations and expand beyond regional test prep into a national powerhouse preparing students for the SAT, GRE, GMAT, LSAT, and MCAT.
Core Offerings in Test Preparation and Tutoring
When people ask "what is Kaplan," they most often think of its flagship test preparation programs. The company provides structured courses and private tutoring for a wide array of standardized exams. These offerings are designed to cater to different learning styles and schedules, ranging from intensive in-person boot camps to flexible online prep packages that allow students to learn at their own pace.
Standardized Test Prep: Comprehensive curriculum for the SAT, ACT, GRE, GMAT, LSAT, and MCAT.
Tutoring Services: One-on-one academic support tailored to individual student needs.
Admission Consulting: Guidance on the application process for colleges and graduate schools.
Expansion into Digital Learning and Technology In the 21st century, Kaplan has aggressively moved into the digital education space. Recognizing the shift toward online learning, the company developed robust platforms that deliver content through interactive modules, video lectures, and adaptive practice questions. This technological pivot has made their resources accessible to a global audience, breaking down geographical barriers to quality test preparation. Kaplan in Higher Education and Professional Training Beyond pre-college and graduate test prep, Kaplan plays a major role in higher education and professional licensing. The company partners with numerous universities to provide online degree programs and certificate courses. Furthermore, it is a leading provider of professional education for fields such as accounting, law, and healthcare, helping working adults meet continuing education requirements and maintain their licenses. Education Sector Kaplan's Role K-12 Test Prep Standardized exam preparation Higher Education Online degree and certificate programs Professional Development Licensing and certification training Global Reach and Corporate Structure
In the 21st century, Kaplan has aggressively moved into the digital education space. Recognizing the shift toward online learning, the company developed robust platforms that deliver content through interactive modules, video lectures, and adaptive practice questions. This technological pivot has made their resources accessible to a global audience, breaking down geographical barriers to quality test preparation.
Beyond pre-college and graduate test prep, Kaplan plays a major role in higher education and professional licensing. The company partners with numerous universities to provide online degree programs and certificate courses. Furthermore, it is a leading provider of professional education for fields such as accounting, law, and healthcare, helping working adults meet continuing education requirements and maintain their licenses.
Kaplan operates on a massive international scale, with offices and learning centers in over 30 countries. This global footprint allows the company to serve international students preparing to study abroad, as well as professionals seeking to meet international standards. Structurally, it functions as a division within Graham Holdings, which provides the financial stability and infrastructure to support its wide range of educational ventures.
